About Us

Welcome to OPERATION—where passion meets performance. We believe every athlete deserves apparel that reflects their dedication, both in and out of the gym.

Founded in 2024, we saw a gap in the market—gym wear that truly caters to those who push limits, whether in the gym or in extreme sports. OPERATION isn’t just another gym wear brand; we are a community that stands with athletes on their journey, from lifting heavy to conquering the wild.

Our mission is simple: to combine passions. Our founder, Nuno Oliveira, has always been driven by two things—training hard and chasing adrenaline. But why choose between them? Every extreme athlete goes gym before extreme!

Quality and ethics matter to us. That’s why all our production takes place in Europe, currently in Portugal, under strict controls—ensuring ethical practices and fair working conditions. We believe in creating high-performance apparel without compromising on integrity.

In OPERATION, we envision a world where athletes seamlessly transition from gym workouts to their next thrill—all while looking and feeling their best. We’re here to fuel your journey, just like the adrenaline-fueled experiences you crave.

Join us in redefining what it means to be an athlete.

OPERATION,

Built for Strength, Made for Thrills